Fiat Chrysler Automobiles - an illustrious history

The Italian-American group has started celebrating the Alfa Romeo’s 110th birthday and will be presenting its Heritage programme’s most recent developments.

This is a special edition for FCA: Alfa Romeo is celebrating its 110th birthday. It all began back in 1910 with the first model – the Alfa 24 HP – designed by engineer Giuseppe Merosi. The logo is a reminder of the company’s links with Milan: the biscione grass snake – the emblem of the House of Visconti – on one side, and on the other, a red cross against a white background, symbolising Milan. The following year, Alfa Romeo was represented in the Targa Florio road race. Then just as production was slowly starting to ramp up, war broke out. Production at A.L.F.A. was halted for three years. It was then that Nicolas Romeo came onto the scene. Henceforth, the firm’s cars were called Alfa Romeos. He renewed its partnerships with motorsports and took on three pilots whose names would soon be on everybody’s lips: Alberto Ascari, Giuseppe Campari and Ugo Sivocci. Sivocci brought his young protege – Enzo Ferrari – with him, who would soon go on to make his own contribution to motorsports history. This was the start of a new adventure that would result in Alfa Romeo holding more racing titles than any other constructor. FCA is also using this year’s Retromobile to celebrate 40 years of the Fiat Panda and to showcase a programme that will delight Lancia Delta Integrale owners: its bumpers are being rebuilt by the FCA’s Mopar parts division.

Lancia Delta Integrale 16V © Alfa Romeo
Lancia Delta Integrale 16V © Alfa Romeo