Rétromobile: showcasing the centenary of the manufacturer MG
MG, a monument to British automotive history
The history of MG is inextricably linked to that of its founder, William Morris. Born at the end of the 19th century, William Morris opened a cycle repair and assembly business at an early age. It was only a few years later, at the instigation of a local businessman, that he tried his hand at cars. Although the experiment ended in failure, William Morris acquired a solid reputation in the industry. He went on to become a car hirer, repairer and dealer for brands such as Singer and Arrol-Johnston. However, none of these models gave him complete satisfaction, and for many years William Morris dreamed of creating his own vehicle.
It was not until 1921, when he met a certain Cecil Kimber, that this dream became a reality. Hired as sales manager, Cecil Kimber was quickly promoted to director of the brand. He quickly identified motor racing as an excellent way of promoting the merits of his products. It was under his leadership that MGs gained in sportiness and performance, and that the brand adopted its famous "Safety Fast" slogan. For years, MG vehicles would shine in competitions, breaking speed records one after the other. In 1959, the MGEX181 driven by Phil Hill hit a top speed of 410.5 km/h on the Bonneville Salt Flats in Utah, making the MG brand a legend once and for all.
In addition to its reputation as a record breaker, the MG brand also succeeded in becoming synonymous with chic, affordable roadsters. Even today, these vehicles are among the most sought-after by collectors of exceptional vehicles.