A collector’s item for may enthusiasts, the Rétromobile poster is more than just a communication vector. It officially marks the beginning of the countdown to the next edition. Having ventured across the border to Germany then Britain at its previous editions, the poster is back in its home country for 2025, where it will proudly display a masterpiece of French innovation, the DS 19. As has now become customary, this poster is also a foretaste of the theme of the main exhibit which will celebrate the 70th anniversary of this French monument of innovation and design, in partnership with DS Automobiles.
Forever an invitation to travel back in time, the official Rétromobile poster gives an opportunity to enthusiasts of every ilk to (re)discover the vehicles that have marked the history of the major invention of the 19th century: the automobile. For this 49th edition, to be held from 5 to 9 February 2025 at the Porte de Versailles exhibition centre in Paris, the poster has swapped its British racing green for a bright orange, very much in vogue in the 60s and 70s.
Infographie salon Rétromoile 2025 DS Ballon an orange car with balloon-shaped wheels on a background of repeated orange and red geometric shapes
Photograph of a 1959 DS Ballon on the water

The DS Ballon: non-identified floating object

It is thus the atypical 1959 DS Ballon that will adorn the 2025 Rétromobile poster.

Presented to the general public for the first time at the 1955 Paris Motor Show, the DS 19 made quite a splash: crowds flocked to see this car of a new breed, with every hour that passed increasing the delivery time by almost a month. In all, several tens of thousands of vehicles were sold during the 11 days of the exhibition. It has to be said that the beauty of this car was a complete departure from the standards of the time. Whether through its slender lines, designed by the Italian sculptor Flaminio Bertoni, or through the many on-board innovations that came as standard, such as power steering, disc brakes, a single-spoke steering wheel or a hydropneumatic suspension system based on a gas-fluid blend.

Indeed, this innovation gave rise in 1959 to an unprecedented stroke of advertising genius. To highlight the comfort of the various vehicles in the range, advertising executive Claude Puech came up with a daring device: a DS painted in an ‘écaille blonde’ tint that appeared to float on water thanks to four orange spheres that replaced its wheels. The result was a hybrid object that evoked both the serenity of controlled elements and an avant-garde work of art.

Rétromobile poster infographic with yellow colors

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