Citroën and Astérix present the first concept-chariot in history at Rétromobile
This partnership is unlike any other which Citroën has had. This partnership has involved the design and creation of a concept chariot by Citroën specifically for the needs of this movie, something unprecedented for the brand. The design teams of Citroën were implicated in this project from the very onset, and they pulled off something incredible -- they designed and built the chariot within 3 months, whereas the timeline for the sketching and manufacturing of a concept is usually 1 year .
Indeed, the 2CV is a car which is part of the French cultural heritage. Its silhouette is recognizable anywhere in the world. The 2CV represents the French way of life for many. In the movie Asterix& Obelix: The Middle Kingdom, the “concept chariot” is a reinterpretation of the 2CV and it is representative of the Gallic way of life. The design teams at Citroën did a reinterpretation of the brand’s DNA core values of comfort, technology and bold design and added a special touch for the Asterix movie. The result is a concept chariot with suspensions made of boar's stomach, a sunroof, headlights, taken from Gallic helmets, operated by fireflies boosted with the magic potion, wheels made of recycled shields, incorporating Citroën’s chevrons .
The "concept chariot" is illustrated in several sequences in the film. We don't want to spoil the plot, but you will see a presentation of the latest innovations as well as a nod to a famous advertising film of the chevron brand.
Citroën and Astérix: two legends of the French culture reunited on the big screen
Both Citroën and the character of Asterix are household names which are ingrained within the French culture: Citroën is an automotive car manufacturer created by André Citroën in 1919 and the brand has marked the history of the automotive industry from the Traction, the 2CV to the CX. Today, Citroën is paving the way for the mobility of tomorrow with the non-conformist object Ami or with its latest concept car, oli. Asterix is a French comic book series created in 1959 by French screenwriter René Goscinny and the French cartoonist Albert Uderzo in the French newspaper Pilote. The Albert René Editions own and manage the rights to the adventures of Asterix. The company publishes the comic books and sources new projects on Asterix, particularly films and cartoons. To this date, there have been 385 million albums sold in 111 languages and dialects globally.