As it enters its one hundred and eleventh year, the Alsace-based manufacturer, venerated by collectors, will be taking us on a tour of its three incarnations. The first one began in 1909 when Ettore Bugatti created his own brand in an abandoned dyeing facility Dorlisheim, near Molsheim. In barely two decades, he succeeded in elevating his brand to mythical status. With their distinctive front grilles featuring horseshoes – a nod to Ettore’s passion for horse racing – these symbols of an era when France led the world in automotive production stood out through their technology and their performance on the racetrack. Bugatti's reputation and style was built on racing. Particularly the Type 35, the company's masterpiece unveiled on 3 August 1924 which went on to win numerous grand prix. The death of his son Jean in 1939 and then of Ettore himself in 1947 ensured that there was no successor to lead the factory and Bugatti struggled. The curtain finally fell. The third act of Bugatti's story was written by Romano Artioli at the end of the 1980s. It was to take the form of the Bugatti EB 110, a supercar ahead of its time powered by a 3.5 L 560 hp quad-turbocharged V12 engine. But the company failed and ceased operations in 1995. Bugatti was resurrected a second time in 1998 by the Volkswagen group. The first regular-production vehicle was the Veyron, unveiled in 1999. Bugatti will also be using Rétromobile to present a certification programme for its more recent models.
5-9 February 2020 paris expo porte de versailles
The Bugatti adventure
The thoroughbred manufacturer of high-performance automobiles will be exhibiting an iconic model from each of its three main incarnations.