How your exhibition stand is laid out is a fundamental part of your sales strategy. A well laid out stand represents real added value: it grabs the attention of visitors, showcasing your products and services
It is important to optimise the way your stand uses space. It should be arranged in a practical fashion, and visitors must be able to move around freely within it without feeling frustrated in any way.
Stand out from the rest with attractive decor. Be original and creative! Visitors must be able to forget that they are at a trade fair with noisy aisles heaving with people… Create a comfortable and pleasant space.
DON'T UNDERESTIMATE HOW IMPORTANT LIGHTING IS!
The lighting you choose is extremely important. It will add the finishing touches to your stand and showcase your products. Most importantly, it will give your stand ambience. This way, you'll be able to stand out from your competitors.
STAY LOYAL TO YOUR BRAND
The design you choose for your stand must adhere to your brand's identity. Visitors should be able to recognise your company when they walk past your stand thanks to its colours, the ambience created, etc.
GO THE EXTRA DISTANCE
If you want to go the extra distance, you could use the services of a stand designer. These are professionals who can put together a bespoke stand for you and then decorate it in your company’s colours.
You now have everything you need to optimise your stand and draw visitors in droves to it!